Branding & Identity Design
Learn the essentials of branding, logo, and identity designThe Branding & Identity Design class will prepare students to design and establish visual identities and brand standards across a variety of mediums. The course will help the designer look beyond logo design and acquire a fundamental understanding of the aspects of designing a brand system that is scalable and replicable, regardless of application. In this 4-week online course, you’ll:
- Design a logo and apply the logo across a variety of platforms and applications.
- Create a business overview, looking at your market competition and customers.
- Develop a brand standards guide, in which you’ll define typographic, color, design and voice standards.
- Hone your skills & build your branding portfolio with a series of hands-on projects
- Work with your own expert mentor, with written feedback on all your work and 4 Skype sessions
You’ll end the course with a certificate of completion, a portfolio of projects, and a strong foundational skillset in branding that you can use to work on branding and identity design projects.
Branding is made for you
The course is tailor-made for busy professionals. Spend about 6 hours per week on readings, projects, and mentor work.
Course Curriculum
Lesson 1 – Intro to Corporate Identity
How does a company and organization project a coherent identity that’s as recognizable as a human personality? Lesson One explores the history, purpose, and possibilities of corporate identity. The lesson presents the concept of experienced value and how it relates to visual design and includes case studies of CBS and BMW.
Lesson 2 – Design and Corporate Strategy
Where do company logos come from and how do they evolve? Lesson Two looks at the reasons for identity overhauls and how to make the most of change. Case studies of British Airways, Texaco, and others are discussed to explore the connection between company identities and changes in national and worldwide consciousness.
Lesson 3 – Designing a Corporate Brand
What skills do you need to design a great company logo or communicate with a corporate client? These characteristics will be discussed in Lesson Three so you can work professionally and with the needs of clients and consumers in mind. A case study documenting the evolution of the BBC identity will be explored.
Lesson 4 – Design Process and Methodology
Lesson Four focuses on the first of three critical phases of company design. Methods of solving important problems will be addressed, which is key to successfully handling the actual company identity creation. You will also explore a case study of NSB, a Norwegian railway company that decided to modernize its identity, only to encounter a world of problems in need of solutions.
Lesson 5 – From Solution to Evaluation
Every problem has a solution, and in this lesson we present the “solution phase” of the design process with a focus on generating effective ideas, overall strategies, and the all-important design manual. The lesson wraps up with a look at the “evaluation phase” in which solutions are put to the test.
Lesson 6 – Product and Corporate Design
A company logo is merely cosmetic without a strong product to back it up, and we’ll look at the role the product plays in a company design in this lesson. Specifically, you’ll explore how identity is presented through product designs from Apple and Sony.
Course Highligts
Ideal Candidate for this Training
Any designer or aspiring designer wanting to develop their experience and knowledge of designing brands will find this course useful. Marketers and business leaders will also benefit from this training If you’re considering a brand update, working through the brand identity creation process will be a valuable exercise — even if you ultimately end up working with an expert!
Classroom Training
Learn from Brand Identity Experts and Prepare yourself for global certification
Study Material
Hard Copy of Study Notes
Online Materials
- Topic Wise study material in the form of Presentation and Case Studies
- Practical Exercises
- Quiz/Assignment with detailed answers and explanation
- Doubt solving forum to interact with faculty & fellow students
100% Placement assistance
We provide placement assistance to student for a bright career in the Web Design industry.
Assignments & cases
Work on real time cases from different domains.
Live Webinars Classes Available
Live Webinars create a classroom environment wherever you are. Call 09050509595, 08038066670 for more information
Contact Us
For Corporate Enquiries? Please contact info@cedarfielddesign.com or call 09050509595