At present, all the functions in business involve digital platforms. That’s why every individual demands the basic knowledge & techniques which are being used commonly in digital marketing. It is one of the most economical and beneficial skills you can acquire nowadays.
Find out how to market your business on the Internet, even if you have little or no money to spend! In this practical, hands-on course, you’ll discover proven methods that will help you establish an Internet presence and build an online brand identity. You’ll learn how search engine optimization (SEO) works and how to track your site’s performance using Web analytics. You’ll understand how to use online advertising, email marketing, and social media (including blogs) to drive business to your Web site. Finally, you’ll learn how to keep your visitors coming back again and again!
Throughout the course, you’ll learn to think strategically about marketing your website, products, and services using Internet technologies. You’ll explore how to use an Internet marketing checklist and other tools and materials to develop a sound online business strategy. Before you know it, you’ll have the skills and knowledge you need to develop a winning Internet marketing plan for your own business.
Introduction to Digital Marketing. Website Planning & Development
Google Analytics: Monitoring bounce rate, tracking conversions
Search Engine Optimization: Planning SEO of a website
Monitoring SEO process / Learning SEO tools
On page / Off page optimization
SEM: Online advertising & Ad Networks – Google Ad words
Tracking & Measuring ROI of Online Advertising
Search Campaigns / Digital Display Campaigning
Social Media Marketing: What is social media?
Facebook/ Linkedin /Twitter/Google+ marketing
Email Marketing, Ecommerce Marketing and Affiliate Marketing
Going Mobile and Competitor Benchmarking, Making your Web
Boundary Spanning Competitors
SEO/SEM Benchmarking tools
Students seeking for an attractive career in Marketing, Entrepreneurs seeking to enhance the business visibility and sales. Working professionals from advertising, marketing, information technology, sales, or business development who wants to specialize in Digital Marketing, Freelancers.
Learn from Digital Marketing Industry Experts and Prepare yourself for global certification
Hard Copy of Study Notes
We provide placement assistance to student for a bright career in the Web Design industry.
Work on real time cases from different domains.
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