Digital Marketing Course

About The Course

At present, all the functions in business involve digital platforms. That’s why every individual demands the basic knowledge & techniques which are being used commonly in digital marketing. It is one of the most economical and beneficial skills you can acquire nowadays.

Find out how to market your business on the Internet, even if you have little or no money to spend! In this practical, hands-on course, you’ll discover proven methods that will help you establish an Internet presence and build an online brand identity. You’ll learn how search engine optimization (SEO) works and how to track your site’s performance using Web analytics. You’ll understand how to use online advertising, email marketing, and social media (including blogs) to drive business to your Web site. Finally, you’ll learn how to keep your visitors coming back again and again!

Throughout the course, you’ll learn to think strategically about marketing your website, products, and services using Internet technologies. You’ll explore how to use an Internet marketing checklist and other tools and materials to develop a sound online business strategy. Before you know it, you’ll have the skills and knowledge you need to develop a winning Internet marketing plan for your own business.

Course Curriculum

Module 1
Introduction to Digital Marketing. Website Planning & Development
Google Analytics: Monitoring bounce rate, tracking conversions

Module 2
Search Engine Optimization: Planning SEO of a website
Monitoring SEO process / Learning SEO tools
On page / Off page optimization

Module 3
SEM: Online advertising & Ad Networks – Google Ad words
Tracking & Measuring ROI of Online Advertising
Search Campaigns / Digital Display Campaigning

Module 4
Social Media Marketing: What is social media?
Facebook/ Linkedin /Twitter/Google+ marketing
Video/Content marketing

Module 5
Email Marketing, Ecommerce Marketing and Affiliate Marketing
Going Mobile and Competitor Benchmarking, Making your Web
mobile friendly
Boundary Spanning Competitors
SEO/SEM Benchmarking tools

Module 6
Lead Management,
Growth Hacking
Live Project

Course Highlights

For Corporate Enquiries? Please contact info@cedarfielddesign.com or call 09050509595