Digital Marketing Course

Marketing Your Business on the Internet

About The Course

At present, all the functions in business involve digital platforms. That’s why every individual demands the basic knowledge & techniques which are being used commonly in digital marketing. It is one of the most economical and beneficial skills you can acquire nowadays.

Find out how to market your business on the Internet, even if you have little or no money to spend! In this practical, hands-on course, you’ll discover proven methods that will help you establish an Internet presence and build an online brand identity. You’ll learn how search engine optimization (SEO) works and how to track your site’s performance using Web analytics. You’ll understand how to use online advertising, email marketing, and social media (including blogs) to drive business to your Web site. Finally, you’ll learn how to keep your visitors coming back again and again!

Throughout the course, you’ll learn to think strategically about marketing your website, products, and services using Internet technologies. You’ll explore how to use an Internet marketing checklist and other tools and materials to develop a sound online business strategy. Before you know it, you’ll have the skills and knowledge you need to develop a winning Internet marketing plan for your own business.

Course Curriculum

Module 1
Introduction to Digital Marketing. Website Planning & Development
Google Analytics: Monitoring bounce rate, tracking conversions


Module 2
Search Engine Optimization: Planning SEO of a website
Monitoring SEO process / Learning SEO tools
On page / Off page optimization


Module 3
SEM: Online advertising & Ad Networks – Google Ad words
Tracking & Measuring ROI of Online Advertising
Search Campaigns / Digital Display Campaigning


Module 4
Social Media Marketing: What is social media?
Facebook/ Linkedin /Twitter/Google+ marketing
Video/Content marketing


Module 5
Email Marketing, Ecommerce Marketing and Affiliate Marketing
Going Mobile and Competitor Benchmarking, Making your Web
mobile friendly
Boundary Spanning Competitors
SEO/SEM Benchmarking tools


Module 6
Lead Management,
Growth Hacking
Live Project

Course Highlights

Ideal Candidate for this Training

Students seeking for an attractive career in Marketing, Entrepreneurs seeking to enhance the business visibility and sales. Working professionals from advertising, marketing, information technology, sales, or business development who wants to specialize in Digital Marketing, Freelancers.

Classroom Training

Learn from Digital Marketing Industry Experts and Prepare yourself for global certification

Study Material

Hard Copy of Study Notes

Online Materials
  • Topic Wise study material in the form of Presentation and Case Studies
  • Practical Exercises
  • Quiz/Assignment with detailed answers and explanation
  • Doubt solving forum to interact with faculty & fellow students
100% Placement assistance

We provide placement assistance to student for a bright career in the Web Design industry.

Assignments & cases

Work on real time cases from different domains.

Live Webinars Classes Available

Live Webinars create a classroom environment wherever you are. Call 09050509595, 08038066670 for more information

Contact Us

For Corporate Enquiries? Please contact or call 09050509595